10 ways to use social networking to find a job
Posted on February 13th, 2010 in Career development, Job search, Leadership | 1 Comment »
Job hunters need to be smarter than ever to find the few jobs that are around when they are looking. The traditional newspaper and journal job adverts, along with online recruitment sites are a good place to start and here are some suggestions of how to use social networking online to support the search.
1 Make sure your professional profile is up to date no matter what sites you use
Always keep in mind that Google ( and other search engines) might find your Facebook/Linkedin/Twitter activity and you have to take advantage of that! There is nothing worse than searching for someone and finding an incomplete profile - or a dormant one! So take a look at what you are currently saying about yourself and give it a bit of polish.
2 Keep your CV live and visible on Linkedin
Linkedin makes it really easy for you. Just follow the steps and hey presto you have their equivalent of a CV. Of course when you are applying for a job you should tailor your CV or application to fit the description but a generic Linkedin profile might just be the route to your next employer finding you without having to go to the “market”. Keep it short and relevant. Use language that fits with the sector you are or want to be in. Mention strengths that would appeal to a potential employer in a way that will cross over sectors ( ie leaving out the jargon) if you are looking to transition into something new!
Remember to keep it up to date - especially if you have a series of fixed term contracts. Linkedin highlights changes in your profile to your contacts which might just be the prompt they need to either get back in touch or mention you to someone they know that is looking for someone just like you.
3 Want to work in a specific sector or for a particular company - use your network for research
In a recent Radio 4 programme working with people who had lost their jobs one of the mentors was working with a guy who had been in IT but had always really wanted to be a teacher. The mentor asked him if he knew any teachers - and on checking his network he remembered that he had a couple of friends with teacher partners. The next suggestion was that he ask them for suggestions about how he might get into teaching. People like to help . In the next programme he had been invited into a school to see for himself what it felt like and given links to where to get more information.
4 Build your credibility by answering questions
Linkedin has a question and answer section. If you feel you have something valuable to add do it! It will show up that you answer questions and indeed your contribution might even be ranked “best answer” . People ask questions all the time on Twitter . Do a Twitter search on topics you know about and then offer your advice or your knowledge too. If they like what you say they will probably tell their friends. And other people will see you do it…
5 Make connections for others when you can
This works when you do it honestly and without an agenda. You have people in your network - friends/contacts- that possibly could work together so you make the introduction - and stand back to see what happens. When someone does you a good turn - genuinely - you know how much you want to repay that kindness.
6 Talk about what you are up to - especially if you have a gap between jobs
This might seem counterintuitive - do you really want a future employer to know that you have been out of work? That works on the assumption that there is some sort of shame in not having a job. Many people who find themselves in that situation try to cover it up and miss out on reflecting on what they learned about themselves during what is a difficult time.
Clearly if you spend your time watching daytime TV between visits to the Job Centre you will have less to talk about than if you have done some volunteering. Think long and hard about everything you have done to fill the day and reflect on what that tells you about your approach, attitude and application….and log it on your profile at the time.
7 Ask for help
Following on from 3 above - think about what help you need and ask friends and contacts for it. Ask them to put you in touch with someone who can help answer questions, point you to useful web links, make introductions, highlight useful events.
And - seriously - consider the impact of these
8 Review pictures online that include you
You may not like it but it is a fact of life - your private life as it is presented on your social networking sites is open to be seen by whomever you give permission and this includes potential employers. So take a look at the pictures available on your own pages and those tagged by others and do either a clean up or make them private - at least for the duration of your job search.
9 Mind your language
Four suggestions here
First - if you are in the habit of swearing in your comments on Twitter or Facebook - while you are searching for a job think about how that might come across to a potential boss ( similar theme as pics)
Second - big yourself up. You are not “quite” good at something - simply “good” works. Think about the difference removing “some” in front of “experience” has .
Third - don’t use text or online speak…
Four - never ever badmouth your current ( or indeed former) employers online. Disloyalty is not usually a good selling point!
A final suggestion
10 Saying thank you
Thank - and be seen to thank - anybody and everybody that has helped you. The people who have helped you will like it and others will admire gratitude as an attractive attribute!
Remember there can be no guarantees in job hunting but you owe it to yourself to give what you do your best shot.And when you do get that precious interview for the ideal job think about your preparation for that .
I offer coaching for interviews, workshops and coaching for using social networking and advice and guidance on CVs and job applications. Get in touch for more information jackie@consultcameron.com
