This time Dan and I were members of the same HR online community and were regularly in communication. We have been out of touch for a while and I was delighted when he got in touch through Facebook .  And then he said

“I notice you are blogging a little less often and seem to be travelling more (Although that might just be a guess). ”

This comment really got me thinking .Yes indeed I do post on this blog less than I did maybe say a year ago.  So why is that?

I realise it is for a lot of reasons

- my business has developed in a way that means that I lead training more than I ever did in the past. This is a very good thing because I have discovered that I love to create and run workshops. But when I am in front of a class I am not in front of my PC which leads me to..

- I have found a way to manage my time online better than I used to. I now have a Blackberry and can read e-mails when I am with clients and if I don’t need to respond that day - I don’t. If I don’t need to switch my PC on when I get back - I don’t. This has been very liberating for me…because

- using social networks for business has proved to be a successful inclusion in my “marketing mix” and much of of the client work I have now has been if not gained , hugely enhanced by interacting with my online community . Linkedin and Twitter are the main tools - but Facebook catching up. But as anyone who uses any ( or all) of those sites - there is always the capacity that spending time there eats into time you need elsewhere. I have learned to be disciplined - it is  not perfect but pretty good which brings me back to …

- why I am blogging less. I always committed to myself that I would only post when I thought I had something useful, interesting and NEW to talk about. And that final part is crucial. So many of my conversations, links and connections happen on the other sites so that they do not feel new to me by the time I think about writing a post. I appreciate though that some of my blog visitors only connect with me there and I am refocussing to that I don’t disappoint ( and lose) them.

So there is my challenge - and thank you Dan for bringing it to my attention.

How is what you do using social  media different from this time last year?